Cleaner Neighbourhoods Conference
10am – 4pm, 7th March 2017; Riddel Hall, Queens University School of Management, Stranmillis Road, Belfast
The latest in the series of highly successful Keep Northern Ireland Beautiful conferences focused on facilitating real and lasting behaviour change. Through presentations and workshops, Delegates debated the use of influence and persuasion, how to identify and strengthen positive values, and the application of different methods of engaging with people to affect their attitudes and behaviours.
The speakers were
Rob Moore, Director Behaviour Change
Behaviour Change is a not-for-profit social enterprise, founded in 2009. They tackle major social and environmental challenges by developing ideas that help people do the right thing. Their projects include the extremely well known and successful 50 things to do before you’re 11 ¾ and Love Food, Hate Waste.
Pamela Hanna, Community Engagement Officer - Armagh City, Banbridge and Craigavon Borough Council
Pamela led the Council ‘Chewing Gum Action Group’ which in 2014, 2015 and 2016 achieved successive reductions in the amount of gum dropped in areas monitored, as well as delivering the Green Dog Walkers and Adopt-a-Street programmes.
Luke Wynne, Head of Youth and Schools Global Action Plan
Luke is a former teacher and sustainability consultant who leads GAP’s portfolio of youth and school programmes, including Water Explorer which has engaged over 60,000 school students across 11 countries in saving millions of litres of water. Luke will share GAP’s approach to measuring and influencing the intrinsic values of the young people taking part in the organisation’s schools programmes and discuss how an individual’s values can have an impact on their behaviour.
Alan Lobo, Director Millward Brown Ulster
Behavioural science and careful matching of target to message are important strands in the Live Here Love Here media campaign. As the person directing this effort and providing analysis of the impact Alan is uniquely placed to offer insights into this flagship campaign.
Lizzie Kenyon, Director - Centre for Social Innovation, Keep Britain Tidy,
Lizzie has over eleven years of experience in community engagement, programme management and partnership working including playing key roles in local and regional strategic partnerships in England and Wales. In 2016, Lizzie became Director of the Centre for Social Innovation where she leads on research, design and evaluating innovation which can be scaled to have national impact. Lizzie is also responsible for ensuring the work of Keep Britain Tidy is underpinned by a robust and compelling evidence base.
Brid Ruddy, Wildflower Alley Community Project, South Belfast
At the heart of the Award winning community project since its inception in 2015, Bríd has been turning alleyways into vibrant shared spaces for some time now! She has a professional background in Community Development in both the statutory and Voluntary sectors. For the last 15 years of her career until retirement she ran her own successful Good Relations Consultancy, working with groups at local, regional and international level. Bríd is currently a voluntary Director of South Belfast Partnership Board and an office bearer in several local community organisations. She believes that all politics is local and that negative behaviour changes when citizens are empowered to take positive action in their neighbourhoods.